Here it is. It's azure. And it's made of Cheltenham.
Our striking 2020/21 away kit takes inspiration from the town's coat of arms, representing the pride we take in our community and the special bond that exists between the club and supporters.
It takes its electric blue colour from the crest's 'chief azure' which symbolises the town's famous educational qualities and spa waters.
They were the two major factors in the historic development of the town and grew its reputation for health and learning, becoming its motto.
We've returned the latin translation to the shirt for the first time in a decade by emblazoning Salubritas et Eruditio proudly along the neck line.
It embodies an exciting new era under manager Michael Duff, the club's most famous youth product.
That's why we invited second year scholars Tom Chamberlain, Aaron Basford and Charlie Stanton plus Keira Feighery, Tamara Griffiths and Sophie Wicks from Cheltenham Town Ladies Under-18s to the launch.
It's a kit made of Cheltenham for the next big chapter at the Jonny-Rocks Stadium.